Branding & Corporate Design
Wabi Sabi is a branding and corporate design idea for a new organic shop. The slogan ‚Not perfect tastes best‘ contains the whole concept. The name Wabi Sabi is based on the ‚Wabi Sabi‘ philosophy from Japan. It offers a different view on daily things and is the aesthetic of simple, not perfect and though interesting things. The shops are small, sell regional and natural vegetables and fruits and made different products out of it, if there is an surplus.